I've just seen the figures on the mobile phone subscriber base in India. Did you know we are adding over 6 million new subscribers every month? This is amazing!
The July 2007 subscriber base is about 180 million. Thats a population more than that of most countries (and about half the entire population of the USA). And even more interesting, consider that at the national per capita income average, this group of (fairly) homogenous consumers would have a GNP of over US$ 111 Billion. Thats probably more than that of 75% of the countries listed in the World Banks databases.
Mouthwatering stuf isnt it, all you marketers out there?